Sales in the bottle store have never been easy for Guinness as the quality is affected greatly by the pour that requires an expert and a tap to perfect. However, with new advances in the packaging, it was possible to get a really good pour. The customer just needed some education on how to achieve it.
The solution was an app that showed a series of steps how to get the best pour at home. The actual glass was added to packs of cans and bottles at the bottle store. The app did the rest. Sales increased and more functionality was added to the app so the user could advise followers where the best pours in their town and could upload their own pours to social media for prizes.