Lean Cusine had created a new range of international cuisines that were previously difficult to produce and maintain their strict health guidelines. The creative idea was ’Taste it all’ expressing the idea you can have interesting meal and be healthy. ‘Jane’. A woman that is represented the demographic well and character that wonders through life that is seemingly created for her was created. Tasting it all. Uplift in sales was significant and Jane was used above and below the line, winning a digital innovation award for an interactive video.