A joke about Ariana Grande sounding like a font. A challenge to create it. 3 weeks of crafting. 1 minor explosion on social media.
Result: 280+ characters. Available now.
7-Eleven annually run their 'Bring Your Own Cup Day' giving customers the chance to bring in any vessel they desire to fill with Slurpee.
This idea was devised to generate social engagement on the day. The opportunity to have access to a 3D printer was put to good use with a competition designed to recreate the winner's head in the form of a cup. The best idea for a vessel determined the winner and free Slurpee for a year sealed the deal.
Countdown Supermarket's home brand category development to differentiate its price-points – premium, everyday and value for the fresh foods section.
Radius in-store brand development.
The strategy was developed to set apart Radius from other chemists who have a common offering. The logotype of ask radi'us' was developed to express the idea that specialist advice was where Radius was unique. The imagery and copy is more emotive and aimed to reflect Radius as the place where information is given freely and their primary focus was the customers' wellbeing.
Sales in the bottle store have never been easy for Guinness as the quality is affected greatly by the pour that requires an expert and a tap to perfect. However, with new advances in the packaging, it was possible to get a really good pour. The customer just needed some education on how to achieve it.
The solution was an app that showed a series of steps how to get the best pour at home. The actual glass was added to packs of cans and bottles at the bottle store. The app did the rest. Sales increased and more functionality was added to the app so the user could advise followers where the best pours in their town and could upload their own pours to social media for prizes.
How do you capture excitement in food innovation?
An explosive brand identity development for a New Zealand government initiative to encourage food innovations through its assisted programmes.
Brand development for an importer of premium technology products.
The brand needed to reflect an elite offering for an end user that is sophisticated but still excited and inspired by new technological innovations.
Aotearoa Fisheries Typeface uses a series of ligatures that extend cross bars and serifs into Maori inspired decorations.
The typeface was commissioned to be used throughout Aotearoa Fisheries annual report that was beautifully designed by Saturday an Auckland based design and brand agency.
This was a project designed to get asthma patients to continue using their preventer inhaler as there was a serious drop off after six weeks causing the medication to be less effective.
The app was designed to prompt and record any issues the patient might have while using the medication. The patient was prompted to use the medication daily or as required by their medical professional. They then could use the app to monitor progress and note how they felt every day. This could then shared with the doctor and records than shared with the drug company to further develop the product.
Air New Zealand. As a typographer I was asked to solve a few problems the logo was having when made smaller and used in different environments. The spiky look it had when small was solved, the proportions of the koru and type adjusted, the horizontal version developed and a colour change to reflect the new brand colour system were all considered and changed to make an iconic New Zealand logo work harder and be more effective.
This partnered the overall brand refresh and the brand idea of 'Inspiring Journey'. Which was explored throughout the Airlines brand from its planes to lounges to booking in kiosks.
Lean Cusine had created a new range of international cuisines that were previously difficult to produce and maintain their strict health guidelines. The creative idea was ’Taste it all’ expressing the idea you can have interesting meal and be healthy. ‘Jane’. A woman that is represented the demographic well and character that wonders through life that is seemingly created for her was created. Tasting it all. Uplift in sales was significant and Jane was used above and below the line, winning a digital innovation award for an interactive video.
The luxury model was developed for the tot who has everything and deservedly so.
The idea was to emulate the typical luxury adult client, those who have expert knowledge and a wish to look good. The luxury extras of the car were explored in three facebook videos and banners with super cool kids giving their expert opinions.
Restaurant Brand's year was one of repositioning the company to prepare for the recession and had a bumper year because of it.
This idea of repositioning was reflected in a sheet of stickers in the front of the book. The user could do their own repositioning by using the stickers to change the CEO's tie, highlight a page or just give them to the kids. It was reported in the AGM that this was the most popular AR that Restaurant Brands had produced for its shareholders and paved the way for more creative reports to follow.
The Kiss ready lip balm product brand has been marketed in a new way to reach its main target audience. One that is an 18-24 customer looking to be natural and themselves.
The brand is a single-minded one that looks to make being 'natural' sophisticated and fun. This idea permeates social media, digital and print.
So if you’re into natural beauty or thinking of trying an effective, safer alternative to chemical skin products please visit www.kissreadylips.com
Precinct Property annual report shows them as a customer focused company.
The imagery was strong. Bursts of light were made a graphic feature that reflected the people who work in Precincts Buildings. Passionate, innovative, bright and positively contributing to society with the businesses they run.
The Air New Zealand report was used to show the company was transparent in its operations at a time when major airlines were found to be in financial difficulty and operating behind closed doors.
The typography used handwriting to give it a personal touch and the imagery made use of body paint and see-through glass to express the idea of 'nothing to hide'.
The Auckland Museum refurbished its natural history, social history and created a new volcano show.
The task for the exhibition spaces was considering the audience journey and developing a considered graphics and signage system. This project took three years and involved collaboration with a large team of writers, display and production people.
A magnetic wall. Signage that really made a statement on the street. A light fitting that was visually realised from recording ‘HUCKLEBERRY’ as a sound wave and a 30m illustration explaining the creative process design to go over two levels. All this combined to inspire their employees and confirm to clients that creativity was at its heart.