Air New Zealand. As a typographer I was asked to solve a few problems the logo was having when made smaller and used in different environments. The spiky look it had when small was solved, the proportions of the koru and type adjusted, the horizontal version developed and a colour change to reflect the new brand colour system were all considered and changed to make an iconic New Zealand logo work harder and be more effective.
This partnered the overall brand refresh and the brand idea of 'Inspiring Journey'. Which was explored throughout the Airlines brand from its planes to lounges to booking in kiosks.